“Lenig & Vlug Nijlen” (LVN) is a Belgian club offering gymnastics and dance classes on a variety of levels and for a wide range of ages. The club has quite a legacy already and has become a steady value in the town. With their 2 yearly shows, they keep on inspiring young kids to join while entertaining the older crowd with lots of jaw-dropping stunts. The performances are a chance for everyone to show off their skills to friends and family and gives them something to train hard for.
When looking to revamp their style, they approached us for a new logo that they could use in the club as well as for their t-shirts and hoodies.
"We aimed to offer a variety of styles in our options; some that conveyed the power and action involved in the sport, some that emphasised the beauty and serenity of it."
As part of our blog we've written up a detailed step-by-step process of how we went about creating the logo and printing the artwork for them.
They were looking for a new logo and a design for the club t-shirts. Each member of “Lenig & Vlug” receives a t-shirt with their subscription, making it all the more worthwhile to create something striking and exciting. In addition they were interested in hoodies for the coaches and competition group, something that would unite them as a team.
With some guidelines and requirements from LVN we let our inspiration run wild, ending up with a collection of different designs for them to choose from. The design needed to bridge both the gymnastics and dance branch of their club, but also be appropriate for each member to connect with.
It was definitely a challenge to cover both female and male gymnasts as well as dancers in the artwork. We aimed to offer a variety of styles in our options; some that conveyed the power and action involved in the sport, some that emphasised the beauty and serenity of it.
After the initial feedback we edited the top 3 designs and introduced a bit of colour and context.
With lots of enthusiasm they selected the 1st design. Once we knew their favourite, we went on to refine the details and did a bit more work on logo and font. Have a look at our journey through the design process:
With all changes approved, we were keen to get our hands dirty – quite literally, starting with mixing the ink for printing. In our workshop we hand mix all of our colour to guarantees a great fit with the garment. Mixing the ink by hand can be quite an intensive job - that’s why we've sped it up:
Inks ready and garments selected, we could kick-off the artwork prep. In screen printing each colour of the artwork needs to be separated into an individual layer. We hadn’t made it easy on ourselves with this design. The result was 3 separate layers (i.e. colours) to transfer the print onto the t-shirts and hoodies, with different sizing for front and back printing.
Screen printing uses frames (i.e. the screens) with a stretched mesh (the mesh has tiny little holes in it) to print the designs. To transfer the design onto the screens, we coat them with green, light-sensitive paint in a darkroom. This means that when the coated screen is exposed to light the paint hardens, except for those parts that are being blocked out by our artwork. The blocked out parts allow for the paint to be washed out of the screen mesh where the ink can pass through when printing.
Once the design has been transferred onto the screens, we align the separate screens on the printing carousel. At this stage it is crucial that each separate layer of the artwork lines up perfectly to combine them back into one, colourful print.
After all this prep work, we are ready to start printing. An exciting time, every time. Check out our timelapse video to see how this works:
For this project, we also created a smaller printing board from an old chest of drawers to print some of the smaller children’s t-shirts. It got pretty cute!
The result: t-shirts of all sizes; from 3 years old to XXL, for young and old, for boys and girls, for gymnasts, coaches and dancers; for all that “Lenig & Vlug” caters for in their club.
If you have any questions about the process, any other information you’d like us to share or are looking for a new design for your club, event or brand, just get in touch and we’re happy to help out.
Thanks for reading!
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